Quotes on Publishing
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126. Marketing; Publishing
"It is, perhaps, not considered through how many hands a book often passes, before it comes into those of the reader; or what part of the profit each hand must retain, as a motive for transmitting it to the next."
Boswell: Life
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209. Learning; Publishing
A gentleman maintained that the art of printing had hurt real learning, by disseminating idle writings. Johnson: "Sir, if it had not been for the art of printing, we should now have no learning at all; for books would have perished faster than they could have been transcribed."
Boswell: Life
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241. O.J. Simpson Books :-); Publishing; Writing
Johnson was by no means of opinion, that every man of a learned profession should consider it as incumbent upon him, or as necessary to his credit, to appear as an author. When in the ardour of ambition of literary fame, I regretted to him one day that an eminent Judge had nothing of it, and therefore would leave no perpetual monument of himself to posterity. "Alas, Sir, (said Johnson,) what a mass of confusion should we have, if every Bishop, and every Judge, every Lawyer, Physician and Divine, were to write books."
Boswell: Life
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948. Publishing; Reading; Writing
"One of the amusements of idleness is reading without the fatigue of close attention; and the world therefore swarms with writers whose wish is not to be studied, but to be read."
Johnson: Idler #30 (November 11, 1758)
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1,600. Publishing
"Of the innumerable books and pamphlets that have overflowed the nation, scarce one has made any addition to real knowledge, or contained more than a transposition of common sentiments and a repetition of common phrases."
Johnson: Adventurer #115 (December 11, 1753)
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1,604. Publishing
On the burst of aspiring authors, letters to editors, and books and pamphlets of little or no value: "The cause, therefore, of this epidemical conspiracy for the destruction of paper, must remain a secret..."
Johnson: Adventurer #115 (December 11, 1753)
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1,666. Publishing; Reading

That a writer, however zealous or eloquent, seldom works a visible effect upon cities or nations, will readily be granted. The book which is read most, is read by few, compared with those that read it not; and of those few, the greater part peruse it with dispositions that very little favour their own improvement.

It is difficult to enumerate the several motives which procure to books the honour of perusal: spite, vanity, and curiosity, hope and fear, love and hatred, every passion which incites to any other action, serves at one time or other to stimulate a reader.

Some are fond to take a celebrated volume into their hands, because they hope to distinguish their penetration, by finding faults which have escaped the publick; others eagerly buy it in the first bloom of reputation, that they may join the chorus of praise, and not lag, as Falstaff terms it, in "the reward of the fashion."

Some read for style, and some for argument: one has little care about the sentiment, he observes only how it is expressed; another regards not the conclusion, but is diligent to mark how it is inferred; they read for other purposes than the attainment of practical knowledge; and are no more likely to grow wise by an examination of a treatise of moral prudence, than an architect to inflame his devotion by considering attentively the proportions of a temple.

Some read that they may embellish their conversation, or shine in dispute; some that they may not be detected in ignorance, or want the reputation of literary accomplishments: but the most general and prevalent reason of study is the impossibility of finding another amusement equally cheap or constant, equally independent on the hour or the weather. He that wants money to follow the chase of pleasure through her yearly circuit, and is left at home when the gay world rolls to Bath or Tunbridge; he whose gout compels him to hear from his chamber the rattle of chariots transporting happier beings to plays and assemblies, will be forced to seek in books a refuge from himself.

The author is not wholly useless, who provides innocent amusements for minds like these. There are, in the present state of things, so many more instigations to evil, than incitements to good, that he who keeps men in a neutral state, may be justly considered as a benefactor to life.

Johnson: Adventurer #137 (February 26, 1754)
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1,808. Publishing
"One of the peculiarities which distinguish the present age is the multiplication of books. Every day brings new advertisements of literary undertakings, and we are flattered with repeated promises of growing wise on easier terms."
Johnson: Idler #85 (December 1, 1759)
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1,847. Publishing; Reading
"The continual multiplication of books not only distracts choice, but disappoints enquiry. To him that has moderately stored his mind with images, few writers afford any novelty; or what little they have to add to the common stock of learning, is so buried in the mass of general notions, that, like silver mingled with the ore of lead, it is too little to pay for the labour of separation; and he that has often been deceived by the promise of a title, at last grows weary of examining, and is tempted to consider all as equally fallacious."
Johnson: Idler #94 (February 2, 1760)
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